Our Vision “To fulfill the needs of southwestern Ontario's under-served communities while providing service and education in the cannabis space that is second to none.” So, how will we achieve this? We will see our vision unfold by continuing to remind ourselves of the carefully crafted statements that comprise our mission. Statements we have thought hard about, ones that mean a lot to us, not just because of this venture, but because of who we are, and who we want to be. Our Mission “The mission of Higher Limits is to meet its vision by steadfastly adhering to the following ideals and values: To provide the highest quality products at competitive prices. To provide exceptional knowledge and service by encouraging and helping our team continuously learn and grow within the cannabis space. To attract passionate and knowledgeable team members by offering competitive wages and excellent benefits, in a relaxed environment that encourages promotion from within wherever possible. To continue to explore and identify underserved communities that should be provided with easier access to legal cannabis. To work closely with the communities in which we operate to ensure that we are viewed as a positive and contributing business with the best interests of the community in mind. To be a leader in environmental stewardship and to keep the sustainability of the environment at the forefront of our decision making.”